lululemon Studio YET

Studio YET was a month-long, always-on content production designed to capture the full breadth of lululemon’s daily programming.

Across the residency, our team documented 35 trainers, multiple daily classes, run clubs, breakout sessions, community events, and evening celebrations, often moving seamlessly from early-morning programming into late-night coverage.

With new content required every day, we developed a production and post-production workflow capable of delivering polished media within 12 to 24 hours. Assets were created both for lululemon’s social channels and for individual trainers to share with their own communities, requiring us to manage multiple narratives, deliverables, and approval processes simultaneously.

Working closely with the brand, we maintained a cohesive creative direction throughout the month, ensuring every asset reflected the project’s distinct visual language, red-forward color palette, and established brand standards.